For us, this means being able to react at lightning speed to current developments on the platforms and marketplaces where we are already active, both in terms of supply and price. We also aim to expand to many more international e-commerce platforms in the future.
Our design and construction team determines which products we need for our portfolio based on a lot of know-how and trend research. On the one hand, there are our "SMU" – fresh styles that we implement ourselves exclusively with our Danish brands and a lot of love for the product. In addition, we also present the brands with their own collections, which we buy several times per season with a deep understanding of styles and the respective brand. This combination allows us to create a unique product portfolio, which we then successfully market on the platforms.
Our goal is to always work efficiently and effectively, quickly and with high quality. To achieve this, we rely on our scalable and resilient process solutions and outstanding IT expertise. When it comes to delivering ordered goods to our customers as quickly as possible, we rely on our strong partners for scheduling, warehousing and shipping.
Sales via more than 7
Amazon, ABOUT YOU, Zalando, OTTO, Limango, Galaxus and Kaufland: seven of the most important marketplaces where we are currently at home.
Since 2022, we have been committed to sourcing all our styles with a minimum of 50% cotton content from more responsible sources (e.g. Better Cotton). Our goal and our mission by 2025: to source 100% of our viscose (e.g. Eco Vero and FSC® certified materials) and 50% of our polyester (e.g. recycled polyester) from more responsible sources.
We act ethically and with integrity and transparency in all our business relationships. We rely on effective systems and have policies and procedures in place to prevent all forms of modern slavery and child labour among our suppliers and within our supply chains.
We aim to reduce negative impacts on the environment across the entire value chain. We are not only working on this with our partners, but are also reducing our own environmental footprint – for example, by using recycled materials.
Our focus is on creating a safe, healthy and respectful work environment where all employees feel welcome, valued and appreciated. Our goals are increased innovation and productivity, and a healthy and strong company where people can thrive and develop.
More than 25
Success rarely comes by itself. That's why we work very closely with over 25 strong partners from the logistics industry and innovative companies from the IT sector.